http://tech.yahoo.com/news/pcworld/20090529/tc_pcworld/livetvcomingtothexbox360
Once again mass media is changing its path to get into homes. Microsoft's Xbox 360 has recently announced a contract deal that will allow live TV to be streamed through the console via broadband internet. This will be a first for any gaming console. Though other companies allow streams up to a week old to be viewed, this is the first of its kind broadcasting live. Sky, a broadcasting group in Britain, has agreed to provide live sports, news, and movies to its British and Irish Xbox 360 users. The different service plans available have not yet been released. Though talks of this service entering the US have not surfaced, it cannot be very far off. With the competitive gaming market, US marketers are looking to grab an edge on others; and perhaps this is just it. I think combining such large markets as television and video gaming, is going to be very common in the near future. I think that the three most popular things in today's household are TV, internet, and video games. What is being done in Britain is essentially combining all of these in one bundle. In other articles it was said that watching these live events via the Xbox 360, will also create a virtual room of friends. What exactly does this mean? So a buddy cannot come over tonight to watch the game, well all that has to be done is connect together on the Xbox 360 and talk to each other as if you were together. You and friends will be sitting in virtual rooms watching things together. I think this amazing combination of technologies is just another way to build on what we already have. It seems to me that this will become quite attractive to the gaming audience, hence making its way to the United States in the near future. One of the only problems I wonder about is the ability of broadband internet speeds to stream the live television or movies. I am sure as technology progresses this will not be an issue, and perhaps we are already past this, but will it compare to cable or satellite? I guess time can only tell.
http://www.engadget.com/2009/05/29/live-sky-tv-coming-to-xbox-360-in-uk-and-ireland-hooligan-avata/
http://crave.cnet.co.uk/gamesgear/0,39029441,49302400,00.htm
Friday, May 29, 2009
Thursday, May 28, 2009
Journal 2, May 31
http://news.yahoo.com/s/nf/20090528/bs_nf/66859
Sony Ericsson, the worlds fifth largest cell phone producer, has sensed the need to improve there product line to compete with today's market and the declined world economy. Announced Thursday, Sony Ericsson introduced there new product called Aino. The primary attraction to this new handheld device is its ability to synchronize with the ever popular Sony PlayStation 3 Console. This new product is the first of its kind for a "dual" company such as Sony Ericsson. It is the first time that a connection has been seen between these high tech handheld devices and the devices of the parent company Sony. This integration of the two may be exactly what Sony Ericsson needs to renew its slipping business. This ability to sync with the gaming console will give the company a large fan base due to the success of the PlayStation 3. Not only is this an attractive feature but Sony Ericsson has also decided to include an eight megapixel camera. This phone will also be capable of wireless connectivity through many forms to better suite the customer. With this upcoming release, it seems to me that Sony Ericsson is targeting a slightly different market. The presence of video games in a large portion of today's homes has supplied for a great marketing target that other manufacturers have not yet tapped into. I think that the ability to synchronize a handheld device with the game console will attract a much younger audience while still providing all the stock features of today's cell phones. As stated by Ben Wood of UK-based research firm CCS Insight, "At last there's a cooperation between a Sony product and a Sony Ericsson phone. Previously, it was just branding. We see it as a statement of intent." This sums up the entire idea; many joint companies see the need to cooperate and bring together its many product lines to better please today's customers in such a difficult economy. To further this idea Sony Ericsson also introduced two other products. The Satio, to incorporate Sony's digital camera line by placing a 12 megapixel camera on a handheld device with a 3.5 inch display to resemble that of today's digital cameras. And the Yari, to further incorporate Sony's gaming audience by adding an accelerometer to make for more interactive gaming on a cellphone. All in all, I see this move being made by Sony Ericsson to further reflect the parent company products, as key to its future success.
http://www.reuters.com/article/technologyNews/idUSTRE54R5WL20090528
Sony Ericsson, the worlds fifth largest cell phone producer, has sensed the need to improve there product line to compete with today's market and the declined world economy. Announced Thursday, Sony Ericsson introduced there new product called Aino. The primary attraction to this new handheld device is its ability to synchronize with the ever popular Sony PlayStation 3 Console. This new product is the first of its kind for a "dual" company such as Sony Ericsson. It is the first time that a connection has been seen between these high tech handheld devices and the devices of the parent company Sony. This integration of the two may be exactly what Sony Ericsson needs to renew its slipping business. This ability to sync with the gaming console will give the company a large fan base due to the success of the PlayStation 3. Not only is this an attractive feature but Sony Ericsson has also decided to include an eight megapixel camera. This phone will also be capable of wireless connectivity through many forms to better suite the customer. With this upcoming release, it seems to me that Sony Ericsson is targeting a slightly different market. The presence of video games in a large portion of today's homes has supplied for a great marketing target that other manufacturers have not yet tapped into. I think that the ability to synchronize a handheld device with the game console will attract a much younger audience while still providing all the stock features of today's cell phones. As stated by Ben Wood of UK-based research firm CCS Insight, "At last there's a cooperation between a Sony product and a Sony Ericsson phone. Previously, it was just branding. We see it as a statement of intent." This sums up the entire idea; many joint companies see the need to cooperate and bring together its many product lines to better please today's customers in such a difficult economy. To further this idea Sony Ericsson also introduced two other products. The Satio, to incorporate Sony's digital camera line by placing a 12 megapixel camera on a handheld device with a 3.5 inch display to resemble that of today's digital cameras. And the Yari, to further incorporate Sony's gaming audience by adding an accelerometer to make for more interactive gaming on a cellphone. All in all, I see this move being made by Sony Ericsson to further reflect the parent company products, as key to its future success.
http://www.reuters.com/article/technologyNews/idUSTRE54R5WL20090528
Journal 1, May 31
http://tech.yahoo.com/news/ap/20090528/ap_on_hi_te/us_time_warner_aol_spinoff
In 2001 AOL bought Time Warner Inc. and has ever since been on a up and down path of corporate success; primarily the latter of the two. After eight years of partnership it was recently announced that the two will split and become independent once again. During this 8 year span it is often said that this combination is one of the worst in the corporate world. Many quarters of profit loss have been experienced by the corporate duet yet both have stayed afloat. So why is such a large separation necessary? According to the article, the two may experience more success in the future if they concentrate on there individual services. With the separation, Time Warner will focus more on its media in the form of television, movies, and magazine publications. "For AOL, becoming a standalone company will give it more focus and strategic flexibility," as recently stated by Time Warner's chief executive, Jeff Bewkes. AOL will focus on its regrowth as an internet superpower. This regrowth for AOL may be an uphill climb. With the overwhelming take over of broadband internet service one of the cornerstones of the partnership, dial up internet, has been washed out; thus another cause of the corporate divorce. Timer Warner originally used this wide spread internet service, provided by AOL's dial-up, to promote and expand its media services. An article on Time.com, a Time Warner asset, says that the split will be very beneficial to AOL. With all of the different reasons for the split and speculations about the futures of the two, I still wonder about one thing; can AOL survive on its own in the demanding online world? The article speaks of many different reasons for AOL's recent struggles, but can such a struggling company independently compete with thriving webstars such as Google and Yahoo!? The article is very informative on some of the reasoning behind the split and gives great detail on historical profits. It was also mentioned that talks of AOL merging with Yahoo! have floated about. In my personal opinion, with the decline in need for dial-up internet service, AOL merging with Yahoo! or something similar is its only hope of survival. As for Time Warner, peoples want for movies, television and magazine publication will keep them above water in the near future.
http://www.time.com/time/business/article/0,8599,1901508,00.html
http://www.nytimes.com/2005/12/12/technology/12time.html
In 2001 AOL bought Time Warner Inc. and has ever since been on a up and down path of corporate success; primarily the latter of the two. After eight years of partnership it was recently announced that the two will split and become independent once again. During this 8 year span it is often said that this combination is one of the worst in the corporate world. Many quarters of profit loss have been experienced by the corporate duet yet both have stayed afloat. So why is such a large separation necessary? According to the article, the two may experience more success in the future if they concentrate on there individual services. With the separation, Time Warner will focus more on its media in the form of television, movies, and magazine publications. "For AOL, becoming a standalone company will give it more focus and strategic flexibility," as recently stated by Time Warner's chief executive, Jeff Bewkes. AOL will focus on its regrowth as an internet superpower. This regrowth for AOL may be an uphill climb. With the overwhelming take over of broadband internet service one of the cornerstones of the partnership, dial up internet, has been washed out; thus another cause of the corporate divorce. Timer Warner originally used this wide spread internet service, provided by AOL's dial-up, to promote and expand its media services. An article on Time.com, a Time Warner asset, says that the split will be very beneficial to AOL. With all of the different reasons for the split and speculations about the futures of the two, I still wonder about one thing; can AOL survive on its own in the demanding online world? The article speaks of many different reasons for AOL's recent struggles, but can such a struggling company independently compete with thriving webstars such as Google and Yahoo!? The article is very informative on some of the reasoning behind the split and gives great detail on historical profits. It was also mentioned that talks of AOL merging with Yahoo! have floated about. In my personal opinion, with the decline in need for dial-up internet service, AOL merging with Yahoo! or something similar is its only hope of survival. As for Time Warner, peoples want for movies, television and magazine publication will keep them above water in the near future.
http://www.time.com/time/business/article/0,8599,1901508,00.html
http://www.nytimes.com/2005/12/12/technology/12time.html
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